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The DNA Of Success

The DNA of Success

 

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Success Does Not Happen By Chance

Success is not a chance event in people’s lives.

Successful people have become this way through applying a “DNA” in their lives that is repeatable, applicable and can be passed on to others…

The DNA of Success is a journey that seven leading figures from sport, politics, business and the arts share with you so that you can enjoy, learn and apply these keys to success in your business and personal lives.

The fascinating stories gleaned from the chosen interviewees gives us a never seen before insight into the ups and downs of life at the sharp end from men and women who between them have a wealth of experience in their chosen spheres.

The book focuses on seven key attributes of leadership and personal style that teach you:

  • How you can influence and persuade with elegance through the art of crucial conversations 
  • The insights to true moral courage and how to develop this vital way of being
  • How to overcome setbacks and continually keep positivity as your number one mindset
  • To develop your own personal brand through the networks and opportunities that are waiting for you
  • To apply personal development techniques so it becomes part of your everyday life

The key contributors to this DNA journey are: Lord Ian MacLaurin, Graham Taylor, Baroness Brenda Dean, Penny Hughes and Vince Cable.

“In my career both in and outside of business I believe there are great teachers waiting to tell their stories. Chris has gathered seven of the best In the UK in what is a fascinating and unique approach to success.” Lord Ian MacLaurin

The author, Chris Norton is an owner and director of Mentor Group, a global training and coaching firm based in Hertfordshire. His hands-on experience comes from many years working at leadership levels in leading firms such as Dell and Honeywell.

Chris’s other passion is Watford FC – where he is Chairman of their Charitable Trust.