"Customer service has been central to Dell’s success - this book is packed with practical techniques and proven insights for improving performance.” - Michael Dell, CEO, Dell

When You Get This One Thing Right You’ll Literally Obliterate The Competition… How you treat your customers and what you do to keep them coming back for more will have the biggest impact on your bottom line. Get the service right and you’ll benefit from lower future sales costs and increased market share as the ‘good word’ spreads.

Get it wrong though and you can kiss goodbye to future business success as ever more sophisticated and demanding customers take their money elsewhere.

Using the DNA Method, this book will show you how to transform your organisation into a world beating customer led cash machine.

Drawing on hard-won experience and modeling the best customer service principles today, this strips customer service back to the bone giving you the essential tools you really need to become your customers’ true champion.

Watch out for this fantastic new concept in quarter 4 of 2011

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